What We Build
A great brand is not one asset — it is a system of intentional decisions. We deliver everything you need to show up consistently, powerfully, and memorably across every medium.
Primary mark, secondary mark, and favicon. Delivered in all formats — SVG, PNG, EPS — optimized for digital, print, and embroidery. Every variation, light and dark.
A comprehensive brand bible — logo usage rules, clear space, minimum sizes, approved color pairings, do's and don'ts. Your entire team, always on-brand.
Primary, secondary, and accent palettes with exact Pantone, CMYK, RGB, and HEX values. Accessibility-tested contrast ratios. Print and screen-optimized variants.
Curated typeface pairings — heading, subheading, body, and UI fonts — with complete size scales, weight hierarchies, and line-spacing standards for web and print.
Print-ready business card, letterhead, and envelope designs. Delivered as production-ready PDFs to spec — ready for your preferred printer. Spot gloss and foil variants available.
Profile images, cover banners, and branded story/post templates for Instagram, LinkedIn, X, and Facebook. Fully editable Canva or Figma templates included.
Our Process
A deep-dive brand audit — your audience, competitors, positioning, and aspirations. We map what exists, what is missing, and where the opportunity lies. This is where strategy meets instinct.
Mood boards, visual territory maps, and initial concept directions. We use AI tools to rapidly explore the outer edges of possibility — then we curate with human judgment and senior creative taste.
Two rounds of focused revisions on your chosen direction. We sharpen, tighten, and test every element across real-world applications — screens, print, signage, and scale.
A complete, organized asset library. Every file format, every resolution, every variant — neatly labeled and ready to deploy. Accompanied by a brand guide your entire team can reference forever.
A Note on Our Process
During the brand exploration phase, Barca Design Studio leverages AI generative tools to rapidly prototype visual territories, explore conceptual directions, and pressure-test ideas at scale. This is a tool — not a replacement for craft. Every concept is selected, refined, and finalized by Fred Barca and our senior creative team, ensuring that what you receive reflects genuine strategic thinking and expert aesthetic judgment. You get the efficiency of AI and the irreplaceable value of 20+ years of senior creative direction.
Investment
Choose the engagement that matches your current stage. Every tier is built to deliver work you're proud to stand behind.
Tier 01
The essential mark. Perfect for early-stage founders and solo professionals who need a serious identity, fast.
Tier 02
The complete launch package. Everything you need to go to market with confidence and coherence.
Tier 03
The enterprise identity system. Built for scale — every touchpoint, every medium, every future application.
All projects include a signed NDA, dedicated project portal, and a final strategy debrief call. Custom enterprise quotes available for multi-brand rollouts and global rebrands.
Ready to Begin
Let's build something you'll be proud of for the next decade. Start with a no-obligation discovery call — 30 minutes that could change how the world sees your brand.